A provocative
advertising
campaign lets
students and faculty
know about campus
parking resources.
use public transportation, shares parking resources with municipal agencies,
and provides campus-based parking
facilities to commuter students who
drive their own vehicles.
Even so, there is confusion. Munici-
pal bus stops on or near campuses often
attract nonstudent riders, which can in-
crease traffic and commuter congestion.
When officials at Montgomery College
(MC) in Rockville, Md., discovered that
nonstudent community members were
parking on campus and taking a nearby
bus to work, they decided to more stringently enforce a longstanding parking-decal policy and negotiated a new UPass
system, whereby students with a current
college ID are eligible to receive a 50
percent discount on public transportation. The campus opened a new parking
structure in January 2010 and plans to
build another in the next five years.
“Working with an experienced
strategist to address parking issues was
key,” says Mark Pace, MC’s parking and
transportation manager. “Montgomery
College really looks for professional
qualifications and experience as well
as price. That means not always going
with the lowest bidder.” To soften
the impact of a parking permit price
increase that is inevitable once work
begins on a new parking garage, Pace
suggests a graduated increase amortized over time, beginning at the onset
of the planning process.
Modular offices installed during
construction of a new parking structure
at California’s Grossmont College
Available in Associate Degree
in Business, this comprehensive
outcomes assessment goes
beyond the measurement of
factual knowledge to help you:
ways institutions can promote public
transportation, including locating
bus stops on campus and negotiating
discounts for students using public
transit systems.
Lansing Community College (LCC)
in Lansing, Mich., is a growing urban
campus. Its main campus serves 19,000
students. On a typical day, there
are about 5,000 students and 1,200
employees on campus. Its campus is
relatively landlocked, and expansion
would encroach on adjacent neighborhoods. The college maintains a healthy
relationship with the local community,
and administrators are hesitant to expand for fear of upsetting residents.
In lieu of expansion, Eric Glohr,
LCC’s director of auxiliary services,
says administrators have tried a number of approaches to ease congestion,
including the installation of programmable LCD signs that provide up-to-date information about where parking
is available.
A proactive advertising campaign
lets students and faculty know about
campus parking resources via local
advertising, You Tube videos, a website,
and frequent mailings.
LCC’s comprehensive parking pro-
gram encourages students and staff to
• track and evaluate students’
mastery of their program
• demonstrate program
effectiveness and compare
using national comparative
data from associate programs
• enhance teaching and
learning with hands-on,
actionable data
• gauge your institution’s
performance for accreditation
and accountability initiatives
To learn more, register now for
a free one-hour webinar at
www.ets.org/mft/community
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reserved. E TS and the ETS logo are registered trademarks
of Educational Testing Service (E TS). 16646
Communicate. To successfully implement a new parking program, administrators must communicate with affected
people and be clear about program
