Monique James, director of LifeLong
Learning at WCC, says the classes grow
out of what local companies are looking
for and what the instructor wants to
teach. “Offering these classes puts us on
the cutting edge of the trend, helping
keep the workforce strong. We’re always
looking at technology trends and how
we can help the community by responding to changing needs.”
Don’t Go It Alone
Not every college has the academic
know-how on staff to launch its own
social media training program. When
administrators at Durham Technical
Community College in North Carolina
decided to offer its Social Networking
for Business certificate, they turned
to nonprofit online education partner
about technical nuances, such as how to
integrate e-marketing campaigns with
You Tube and other tools. And they study
how online efforts fit into larger business marketing and sales plans.
“Community colleges can help people
who are in their 40s or older but still
very much in the peak of their careers
understand the value and validity of
social media and communications strategy,” says Julie Coates, vice president of
LERN. “In terms of the need, it’s almost
a parallel to teaching software skills to
baby boomers 20 years ago.”
ELLEN ULLMAN is an education writer
based in Fairfield, Conn.
Community colleges have recently launched new workforce training programs in emerging job fields from nanotechnology to
digital media for aerospace engineers. Check it out:
www.aacc.nche.edu/workforcedevelopment.
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